P R E S S R E L E A S E
A new 'family' name has been unveiled at Castle Gardens, Brimsmore Gardens and Poundbury Gardens - all three garden centres will now come under one umbrella name of The Gardens Group. The new name and logo, which will be a visible link between all three centres, has been designed to represent the ethos of the Group, to build long term relationships with its team, suppliers and customers.
The Gardens Group will continue to offer: superb service, up-to-date knowledge, top quality plants, garden equipment and practical advice to many thousands of gardeners.
Mike Burks said: "2007 is an exciting year for us as we all reach important milestones: Castle Gardens is 20 years old, Brimsmore is 15 years old and Poundbury has reached its first birthday. We also have three well established restaurants at the Garden Centres and the farm shop at Brimsmore which is undergoing a makeover! Our new logo will enable us to draw all parts of our business together under one recognisable name and this will then take us forward into the next stage - we are very pleased with the results."
Owned by Mike and Louise Burks (Castle Gardens) and fellow shareholder Tony Rash (Brimsmore Gardens) the Group added James Foster-Pegg as a fourth Director in 2006 with responsibility for Poundbury Gardens. The new logo and 'family' name will change the visible appearance of the Group, making it easier for customers to link the different parts of the business, but the service, products, staff and individual atmosphere of the three Garden Centres will remain "reassuringly the same".
Unveiled on 1st March, The Gardens Group's new logo was initiated and implemented by Laura Baxter of Perceptions Matter and designed by Eddie Pegler of Eight Design Communication. The design, which has a mix of traditional and contemporary lettering and colour, has a distinctive leaf motif specially drawn to look organic and on closer inspection reveals two hands. It will be seen on signs at each centre, delivery vans, eco-friendly carrier bags, uniforms and even compost bags!
"One word sums up our ethos and that is 'nurture' - we nurture every plant, every member of our team and every customer, and this runs throughout our whole business. We are all amazed at the developments in gardening since we first opened the doors, and we see our new logo as also representing this continual healthy growth of the gardening business," said Mike.
For further information please contact Mike Burks at Castle Gardens, Tel 01935 814633.
Please contact Joanne Myram at Positive PR on Tel 01935 389497 or email firstname.lastname@example.org for more press information or images.
1 March 2007 (074)